Projects

Created a brand new Shopify store for Gund, leveraging Liquid and Web Components. Closely collaborated with design and product teams on the implementation resulting in launch optimized for measurable sales lift.

Increased e-commerce conversion rates for clients by creating custom reusable components to optimize product showcases and implementing strategic, high-impact promotions in collaboration with marketing and design teams.

Created a new brand storefront leveraging a modern headless commerce architecture (Remix, TypeScript). I established the critical data layer by integrating the CMS via GraphQL to connect with Shopify e-commerce data.

Empowered marketing teams to manage and launch site pages autonomously, cutting campaign turnaround time to a single day (e.g., promotions) and significantly increasing team efficiency.